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Archive by category K Wave

BTS Rocks Capital of Saudi Arabia

BTS Rocks Capital of Saudi Arabia

RIYADH, Oct. 12 (Korea Bizwire) – The strong religious culture in Saudi Arabia couldn’t stop abaya-covered fans from springing up in their seats to dance as K-pop superband BTS performed its latest mega hit, “Boy With Luv,” in the country’s capital, Riyadh, Friday evening. Religious restraints and Islamic doctrine melted away as the K-pop septet [...]

Foreign Consumers Pick K-Beauty, K-Pop, and K-Food as Must-Buys in S. Korea

Foreign Consumers Pick K-Beauty, K-Pop, and K-Food as Must-Buys in S. Korea

SEOUL, Oct. 10 (Korea Bizwire) — Foreign consumers online picked K-Beauty products, such as cosmetics and perfume, as their preferred items to buy when they visit South Korea. The Korea International Trade Association (KITA) conducted a survey of 460 foreign consumers using Kmall24, an online shopping mall for foreigners run by the agency. Among the [...]

Fake Korean Brands Spread to Southeast Asia

Fake Korean Brands Spread to Southeast Asia

SEOUL, Oct. 4 (Korea Bizwire) — Foreign companies disguised as Korean brands to piggyback on the Korean Wave are spreading overseas. Rep. Kim Gyu-hwan reported on Wednesday that the rising popularity of K-pop, K-beauty, and other Korean cultural exports have been boosting demand for Korean goods and services worldwide, which are being exploited by many [...]