SEOUL, Jul. 5 (Korea Bizwire) – Influencers, or celebrities on social networks, are rising as marketing leaders for the beauty industry, thanks to their massive popularity among the younger demographics. However, they also come with a series of side effects that serve as threats against the industry. “We signed a promotion contract with a popular [...]
SEOUL, Jun. 26 (Korea Bizwire) – South Korea will beef up the competitiveness of its textile and fashion industries by helping local firms adopt smart manufacturing solutions and supporting research projects on next-generation fabrics, the industry ministry said Wednesday. Under the plan, the government will allocate 39 billion won (US$33.7 million) over the 2018-2022 period [...]
SEOUL, Jun. 17 (Korea Bizwire) — The Korea Trade-Investment Promotion Agency (KOTRA), jointly with other South Korean government agencies, held a K-beauty promotion event in Belgium on Friday. The event, titled ‘K-Beauty in Belgium’, took place to promote the South Korean cosmetics industry in the European market. Nature Republic Co. and 11 other South Korean [...]
SEOUL, Jun. 17 (Korea Bizwire) — Cosmetics shops in South Korea that have been leading the K-beauty industry over the last 15 years are facing a harsh financial reckoning due to excessive competition and plunging Chinese demand. Cosmetics shops, after reaching a market size of 2.8 trillion won (US$2.3 billion) in 2016, have been on [...]
SEOUL, Jun. 17 (Korea Bizwire) — The Platform-L Contemporary Art Center in Seoul is displaying hundreds of umbrellas and parasols mass-produced by French master craftsman Michel Heurtault. This year’s exhibition, “Summer Bloom: A Story of French Umbrellas”, which runs until September 19, will introduce unique and trendy umbrellas and parasols created in collaboration with Korean [...]
SEOUL, May 8 (Korea Bizwire) — Italian luxury brand Fendi debuted its lively, street style fashion collection “Roma Amor” in South Korea, mixing contemporary art and its heritage to target affluent millennials, Lotte Department Store said Wednesday. Fendi, a member of global luxury fashion house LVMH, showcased its new collection at Lotte Avenuel in downtown [...]
SEOUL, Apr. 29 (Korea Bizwire) — Sales of skin cleansing products, which are essential for removing fine dust, have increased dramatically this spring as skin problems caused by fine dust have increased. Online shopping portal Auction announced on Sunday that sales of cleansing products jumped by up to 70 percent – depending on the item [...]
SEOUL, Apr. 26 (Korea Bizwire) — The fashion market in Dongdaemun, Seoul, is turning to technology to improve its competitiveness. The Seoul Metropolitan Government announced on Thursday that it held the opening ceremony of “Within 24, Show Your Style” on the second floor of the Lotte Fit-in store in Dongdaemun. “Within 24, Show Your Style” [...]
SEOUL, Apr. 24 (Korea Bizwire) — More and more South Koreans are buying beauty devices at home without going to dermatology or skin care centers, and choosing instead to take care of their own looks. Shopping portal Auction reported on Tuesday that sales of some home beauty device products jumped 55-fold in the month of [...]
SEOUL, Apr. 22 (Korea Bizwire) — The scope of collaboration between fashion and art is expanding day by day. Fashion companies release products featuring works of artists such as painters and photographers. Furthermore, cultural marketing campaigns that utilize works and designs of famous artists are emerging. Such an approach can be seen as a strategy [...]