SEOUL, Nov. 17 (Korea Bizwire) – Hyundai Motor Company introduced its new Elantra N TCR Edition on November 17, incorporating technology and design elements from its successful motorsport program. The special edition model takes its name from the TCR (Touring Car Racing) World Tour, a racing series in which Hyundai has competed since 2017. The automaker [...]
SEOUL, Nov. 17 (Korea Bizwire) – LG Electronics announced November 17 the launch of its 2024 LG PuriCare Object Collection Hydro Tower, a premium water purifying humidifier featuring significant upgrades based on consumer feedback. The new model doubles the water tank capacity of its predecessor, addressing a key user demand identified through the company’s consumer behavior [...]
SEOUL, Nov. 16 (Korea Bizwire) – The 2024 Yangje Flower Festa opened today at the aT Center in Seoul’s Yangje-dong district, bringing a burst of late autumn color to the urban landscape during its three-day run starting November 15. The festival, centered at Yangje Flower Market, Korea’s largest and most prestigious flower market, aims to integrate [...]
SEOUL, Nov. 15 (Korea Bizwire) – In response to ongoing inflation, South Korean consumers are expected to evolve beyond simple cost-cutting measures to adopt more sophisticated “wiser wallets” spending patterns in the coming year, according to a new global consumer trends report. The “2025 Global Consumer Trends Report,” released on November 14 by global data analytics [...]
CHEONAN, Nov. 15 (Korea Bizwire) – In a bold marketing move, South Korea’s South Chungcheong Province has unveiled a promotional video that reimagines its 2.2 million residents as superheroes, garnering significant attention for both its creative concept and its charismatic narrator. The campaign has sparked particular interest online due to the compelling narration by actor Jung [...]
SEOUL, Nov. 15 (Korea Bizwire) – Hyundai Motor Company announced on November 14 that it will launch “Project Hashtag 2024,” an exhibition at the National Museum of Modern and Contemporary Art (MMCA) in Seoul’s Jongno district, running from December 15 through April next year. Project Hashtag, now in its fifth year since its inception in 2019 [...]
SEOUL, Nov. 14 (Korea Bizwire) – CJ CheilJedang’s Bibigo brand is set to launch a global collaboration with Netflix’s hit series “Squid Game” Season 2, marking a significant partnership between South Korea’s leading food brand and entertainment content. The food giant announced on November 14 that the collaborative campaign will roll out across 14 countries, including [...]
SEOUL, Nov. 13 (Korea Bizwire) – Ford’s bestselling SUV, the Explorer, has made its latest debut in South Korea, with the automaker unveiling The New Ford Explorer at a showcase event held at Some Sevit in Seoul’s Seocho district on November 12. First introduced in North America in 1990 as Ford’s first four-door SUV, the Explorer [...]
SEOUL, Nov. 12 (Korea Bizwire) – Happy and Joy, two Alabai dogs gifted to President Yoon Suk Yeol and the First Lady during their Central Asian tour, were relocated to their new home at Seoul Grand Park in Gwacheon on the 11th. According to a press release from the presidential office, while the presidential couple had [...]
SEOUL, Nov. 11 (Korea Bizwire) – Samsung Electronics Co., South Korea’s tech giant, topped other local companies in the number of female executives this year, a local head hunting firm said Monday. Unico Search Inc. conducted a survey of the country’s top 100 companies in terms of sales to see how many female executives they [...]