SEOUL, June 21 (Korea Bizwire) – Thanks to the Korea Wave, foreign consumers’ interests in Korean goods are hotter now than any other time. Responding to the trend, the market size of direct sales of Korean goods to overseas consumers through domestic Internet shopping sites is estimated at 200 billion won.
Then, who will be the big hands of the direct sales market? According to an online shopping site, the Chinese who are mostly welcomed by shopping industries in the world were the big hands in the direct sales market.
Lotte.com, the online shopping site, announced that one third of the direct sales customers were Chinese quoting its analysis of 11,000 cases of the foreign customers’ transactions in its overseas sales site “Global Lottee.com” from February 19 to May 31. Hong Kong (17%), the U.S. (14%), Singapore (11%), Australia (9%) and Taiwan (6%) followed China of 33 percent.
The Chinese usually used the direct sales market to purchase Korean cosmetics in rather inexpensive prices. Korean brand cosmetics including Innisfree, Etude House and Iope portioned 31.7 percent of the total purchases from Chinese at the site. Also, the Chinese consumers searched for bags (20.2%), fashion items including clothes (11.4%), diet foods (5.1%) and clothes for kids (4.3%).
The Chinese customers are mostly centered on in their 30s. In particular, women in their 30s accounted for more than a half with 54 percent. Meanwhile, foreign customers using Lottee.com spent two times more money at the site than did domestic customers. They spent some 220,000 won per a transaction, 2.2 times higher than domestic customers’ 100,000 won.
To attract more foreign customers, Lottee.com offers direct global delivery service and introduced a customized payment service for the Chinese customers through the partnership with Alipay, the largest online payment service in China.
With the introduction of global services, the site is selling some 700,000 domestic products to customers from 19 countries including China, Hong Kong, Japan, Singapore and the U.S.
Written by John Choi (firstname.lastname@example.org)