SEOUL, Jan. 26 (Korea Bizwire) — Department store chains and cosmetics firms are holding various makeup shows to attract customers as the indoor mask mandate soon to be lifted.
Lotte Department Store announced that it will open up a pop-up store for Yves-Saint Laurent Beauty at its main branch in central Seoul until Sunday.
On top of makeup shows, the pop-up store will offer engraving services on cosmetic products and a photo booth where customers can take photos after trying on lipstick.
Lotte Department Store’s Jamsil branch will provide skin diagnostics and makeup try-outs at various beauty brand stores including Estée Lauder and Lancome.
Hyundai Department Store will hold make-up shows for NARS, a makeup brand of Japanese cosmetics maker Shiseido Co., at The Hyundai Seoul until Jan. 30.
From Feb. 9-12, The Hyundai Seoul will open a pop-up store where customers can try out a variety of color cosmetics from Dior Beauty.
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