SEOUL, July 6 (Korea Bizwire) – The COVID-19 pandemic has transformed the tourism landscape in Seoul, especially in the Myeongdong, Dongdaemun, and Hongdae areas, South Korea’s top health and beauty store operator said Wednesday.
According to CJ Olive Young, a significant number of foreign tourists belonging to Generation Z visit South Korea primarily for K-content.
They plan their trips using platforms such as YouTube and Instagram, which has led to the increasing popularity of Apgujeong and Seongsu.
At CJ Olive Young stores in emerging shopping districts like Apgujeong and Seongsu, recently launched makeup, functional cosmetics, and beauty tools have gained significant popularity, especially among Generation Z customers.
Many of these customers have learned how to apply makeup like K-pop idols through online platforms like Instagram, and they visit CJ Olive Young stores to find related merchandise.
In contrast, older shopping areas like Myeongdong and Dongdaemun attract mainly tourists in family groups who have shown exceptional interest in skincare products and face masks.
Image Credit: CJ Olive Young / photonews@koreabizwire.com
