Delivery Boom Leads to Growth of Soda Drink Market | Be Korea-savvy

Delivery Boom Leads to Growth of Soda Drink Market


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SEOUL, June 29 (Korea Bizwire)Carbonated drinks are gaining popularity after the coronavirus led to an increase in demand for home delivery.

The state-run Korea Agro-Fisheries and Food Trade Corp. and market researcher Euromonitor reported a 4.7 percent increase in the size of South Korea’s market for soft drinks last year, reaching 1.27 billion liters.

Changes in distribution outlets for soda drinks in the country showed that between 2019 and 2020, malls took up 18.3 percent of all distribution, down by 3.5 percentage points, while online shopping malls accounted for 13.1 percent, up by 5.2 percentage points.

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Consumers tended to prefer low-sugar, low-calorie carbonated drinks.

South Korean search giant Naver Corp.’s search rankings showed that searches for Coca Cola Zero went up from sixth place in 2019 to first place in 2020, while Chilsung Cider Zero and Pepsi Zero Sugar ranked sixth and 33rd, respectively.

Image Credit: Korea Bizwire / Gmarket / photonews@koreabizwire.com

One thought on “Delivery Boom Leads to Growth of Soda Drink Market

  1. Manuela Camilotti

    Hi,

    We’re moving to a new office in Cph and we’d like to have beverages (soft drinks) available at the office for employees.

    Can you send me a quotation? We have 30 employees.

    Tks

    Reply

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