This photo provided by LG Electronics Inc. on May 26, 2021, shows models checking information of LG’s home appliances on a kiosk at a store in Seoul.
SEOUL, April 18 (Korea Bizwire) — Men and women in South Korea have different interests when it comes to home appliances, an IT service company said Monday.
LG CNS Co., a unit of LG Group, analyzed the user behaviors of its home community platform 220 Cord & Code and found that women are about 2.4 times more interested in coffee machines and about twice as interested in lighting compared to men.
In particular, women showed a higher preference for high-priced brands.
In the coffee machine category, the Italian premium brand DeLonghi and the Australian premium brand Breville enjoyed high popularity.
When it comes to lighting, women showed strong interest in the Italian brand Artemide.
Compared to women, men had about 1.4 times higher interest in digital home appliances such as PCs and PC-related electronic devices.
About 100,000 downloads of the 220 Cord & Code app were recorded in just six months after it was launched in June last year.
According to IGAWorks’ mobile index, the app’s monthly active users reached about 13,000 last month, double the number recorded in its launch month.
Kevin Lee (kevinlee@koreabizwire.com)
