MILAN, Apr. 15 (Korea Bizwire) — LG Electronics has embarked on a ‘two-track’ strategy, unveiling both ultra-premium and volume-tier products, as it aims to strengthen its position in the European built-in kitchen appliance market. The company announced on April 15 that it will participate in the Milan Design Week 2024, the world’s largest design exhibition, taking [...]
SEOUL, Aug. 16 (Korea Bizwire) — LG Electronics Inc. said Tuesday it will unveil a Universal UP Kit, aimed at enhancing the accessibility of home appliances, at IFA 2023 in Berlin, Germany, scheduled for Sept. 1. The Universal UP Kit serves as an accessory intended to aid customers in utilizing a variety of LG home [...]
SEOUL, June 30 (Korea Bizwire) — Samsung Electronics Co. said Thursday it will take part in the 2023 International IoT Home Appliance Robot Expo. The event will take place at the Kimdaejung Convention Center in Gwangju, located 330 kilometers south of Seoul, and will run until this Saturday. During the expo, Samsung will showcase SmartThings-based [...]
SEOUL, April 18 (Korea Bizwire) — Men and women in South Korea have different interests when it comes to home appliances, an IT service company said Monday. LG CNS Co., a unit of LG Group, analyzed the user behaviors of its home community platform 220 Cord & Code and found that women are about 2.4 [...]
SEOUL, Dec. 7 (Korea Bizwire) — South Korea’s home appliance makers are releasing a variety of products that can also be used as interior props at home. LG Electronics Inc. on Tuesday released a brand-new air purifier called the Puricare Aero Furniture that can also be used as a table. Designed to cope with the [...]
SEOUL, Nov. 15 (Korea Bizwire) — Air conditioners, once regarded as home appliance items only for the summer season, are evolving towards use in all four seasons thanks to the application of various functions, including not only air-conditioning but also air purifying and a variety of heating options. LG Electronics Inc. analyzed the data of [...]
SEOUL, Nov. 9 (Korea Bizwire) — South Korea’s home appliance makers are targeting consumers with small-size home appliances amid the economic downturn. LG Electronics Inc. released the new LG Dios Dishwasher Objet Collection for 6 People, which can be installed in a smaller kitchen. It is suitable for households with one or two people, and [...]
SEOUL, Oct. 4 (Korea Bizwire) — South Korea’s home appliance makers are redoubling efforts to improve customer access to their products, aimed at enabling anyone, including physically handicapped people, elderly people and children, to use them more easily and conveniently. In early August, LG Electronics Inc. released a PuriCare Objet Collection water purifier using the [...]
SEOUL, May 16 (Korea Bizwire) — Home appliance and furniture makers are transitioning their focus to offline stores after enjoying an unexpected surge in sales over the past two years during the pandemic era, introducing new marketing strategies that focus on “experiential stores.” The country’s top massage chair maker Bodyfriend began to place artworks in [...]
SEOUL, Feb. 22 (Korea Bizwire) — South Korean home appliance makers are offering upgrade services for previously sold products as part of their customer lock-in strategy. On Feb. 10, when Samsung Electronics Co. unveiled new Galaxy S22 smartphones, the company revealed a plan to extend its Android OS upgrade policy from three to four years. [...]