home appliance Archives | Be Korea-savvy
Home Appliance, Furniture Makers Turn to ‘Experiential Stores’ in Post-Pandemic Era

Home Appliance, Furniture Makers Turn to ‘Experiential Stores’ in Post-Pandemic Era

SEOUL, May 16 (Korea Bizwire) — Home appliance and furniture makers are transitioning their focus to offline stores after enjoying an unexpected surge in sales over the past two years during the pandemic era, introducing new marketing strategies that focus on “experiential stores.” The country’s top massage chair maker Bodyfriend began to place artworks in [...]

Home Appliance Makers Offer Upgrades for Existing Products

Home Appliance Makers Offer Upgrades for Existing Products

SEOUL, Feb. 22 (Korea Bizwire) — South Korean home appliance makers are offering upgrade services for previously sold products as part of their customer lock-in strategy. On Feb. 10, when Samsung Electronics Co. unveiled new Galaxy S22 smartphones, the company revealed a plan to extend its Android OS upgrade policy from three to four years. [...]

Home Appliance Makers Compete over MZ Generation

Home Appliance Makers Compete over MZ Generation

SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]

Home Appliance Makers Compete for Upper Hand in Wine Cellar Market

Home Appliance Makers Compete for Upper Hand in Wine Cellar Market

SEOUL, May 28 (Korea Bizwire) — Competition is heating up among South Korea’s major home appliance makers to get the upper hand in the wine cellar market, which has been growing at a healthy pace thanks to the increase in the number of people drinking at home resulting from the COVID-19 pandemic. Sales and revenues from [...]

LG Electronics H&A Unit Drawing Keen Attention After Record Q1 Earnings

LG Electronics H&A Unit Drawing Keen Attention After Record Q1 Earnings

SEOUL, May 3 (Korea Bizwire) — Keen market attention is now focused on the future performance of LG Electronics Inc.’s home appliance and air solution (H&A) unit following its record earnings in the first quarter of the year, analysts said Monday. LG Electronics said Thursday the operating profit of its H&A division came to an [...]

Samsung Expands Customizable Home Appliance Lineup

Samsung Expands Customizable Home Appliance Lineup

SEOUL, March 9 (Korea Bizwire) — Samsung Electronics Co. on Tuesday said it will expand its lineup of customizable home appliances that allow consumers to better reflect their lifestyles as the South Korean tech giant aims to boost sales amid the pandemic-driven stay-at-home trend. Samsung said its concept of BESPOKE will be applied to all [...]

Samsung’s Customizable Home Appliance Shipments Top 1 Million Units

Samsung’s Customizable Home Appliance Shipments Top 1 Million Units

SEOUL, Jan. 6 (Korea Bizwire) — Samsung Electronics Co. said Wednesday global shipments of its customizable home appliance products have surpassed 1 million units as the South Korean tech giant expects more sales from overseas this year. Samsung’s Bespoke home appliances reached the milestone 20 months after the company began to manufacture such products. In [...]

Home Appliance Manufacturers Scramble to Offer Personalized Products

Home Appliance Manufacturers Scramble to Offer Personalized Products

SEOUL, Nov. 17 (Korea Bizwire) — As the country enters the age of the so-called ‘New Normal,’ the keyword that represents current trends in the home appliances market is ‘customization’. New series of home appliances come with design choices such as color, patterns, and material, that can be tailored to match the tastes of various [...]

LG Launches New Home Appliance Brand with Upgraded Customization Features

LG Launches New Home Appliance Brand with Upgraded Customization Features

SEOUL, Oct. 22 (Korea Bizwire) — LG Electronics Inc. on Thursday launched a new home appliance line with enhanced customization options as the South Korean tech firm targets more consumers who seek their own home interior styling. LG Objet Collection allows consumers to select their own colors and materials for home appliances so that they [...]