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Samsung’s AI Home Appliance Packages Strike Chord with Younger Consumers

Samsung’s AI Home Appliance Packages Strike Chord with Younger Consumers

SEOUL, Aug. 30 (Korea Bizwire) – Samsung Electronics reported on August 29 that half of the customers purchasing the company’s AI Package products, which consist of two or more artificial intelligence-enabled home appliances, are in their 20s and 30s. This insight comes from an analysis of cumulative sales figures for AI packages from January to July [...]

LG Electronics Pursues ‘Two-Track’ Strategy to Target European Built-In Kitchen Appliance Market

LG Electronics Pursues ‘Two-Track’ Strategy to Target European Built-In Kitchen Appliance Market

MILAN, Apr. 15 (Korea Bizwire) — LG Electronics has embarked on a ‘two-track’ strategy, unveiling both ultra-premium and volume-tier products, as it aims to strengthen its position in the European built-in kitchen appliance market.  The company announced on April 15 that it will participate in the Milan Design Week 2024, the world’s largest design exhibition, taking [...]

Samsung Takes Part in IoT Home Appliance Robot Expo

Samsung Takes Part in IoT Home Appliance Robot Expo

SEOUL, June 30 (Korea Bizwire) — Samsung Electronics Co. said Thursday it will take part in the 2023 International IoT Home Appliance Robot Expo. The event will take place at the Kimdaejung Convention Center in Gwangju, located 330 kilometers south of Seoul, and will run until this Saturday. During the expo, Samsung will showcase SmartThings-based [...]

Small-size Home Appliances Gain Popularity amid Economic Recession

Small-size Home Appliances Gain Popularity amid Economic Recession

SEOUL, Nov. 9 (Korea Bizwire) — South Korea’s home appliance makers are targeting consumers with small-size home appliances amid the economic downturn. LG Electronics Inc. released the new LG Dios Dishwasher Objet Collection for 6 People, which can be installed in a smaller kitchen. It is suitable for households with one or two people, and [...]

Home Appliance Makers Beef Up Efforts to Improve Customer Access

Home Appliance Makers Beef Up Efforts to Improve Customer Access

SEOUL, Oct. 4 (Korea Bizwire) — South Korea’s home appliance makers are redoubling efforts to improve customer access to their products, aimed at enabling anyone, including physically handicapped people, elderly people and children, to use them more easily and conveniently. In early August, LG Electronics Inc. released a PuriCare Objet Collection water purifier using the [...]

Home Appliance, Furniture Makers Turn to ‘Experiential Stores’ in Post-Pandemic Era

Home Appliance, Furniture Makers Turn to ‘Experiential Stores’ in Post-Pandemic Era

SEOUL, May 16 (Korea Bizwire) — Home appliance and furniture makers are transitioning their focus to offline stores after enjoying an unexpected surge in sales over the past two years during the pandemic era, introducing new marketing strategies that focus on “experiential stores.” The country’s top massage chair maker Bodyfriend began to place artworks in [...]