SEOUL, Dec. 7 (Korea Bizwire) — South Korea’s home appliance makers are releasing a variety of products that can also be used as interior props at home. LG Electronics Inc. on Tuesday released a brand-new air purifier called the Puricare Aero Furniture that can also be used as a table. Designed to cope with the [...]
SEOUL, Nov. 15 (Korea Bizwire) — Air conditioners, once regarded as home appliance items only for the summer season, are evolving towards use in all four seasons thanks to the application of various functions, including not only air-conditioning but also air purifying and a variety of heating options. LG Electronics Inc. analyzed the data of [...]
SEOUL, Nov. 9 (Korea Bizwire) — South Korea’s home appliance makers are targeting consumers with small-size home appliances amid the economic downturn. LG Electronics Inc. released the new LG Dios Dishwasher Objet Collection for 6 People, which can be installed in a smaller kitchen. It is suitable for households with one or two people, and [...]
SEOUL, Oct. 4 (Korea Bizwire) — South Korea’s home appliance makers are redoubling efforts to improve customer access to their products, aimed at enabling anyone, including physically handicapped people, elderly people and children, to use them more easily and conveniently. In early August, LG Electronics Inc. released a PuriCare Objet Collection water purifier using the [...]
SEOUL, May 16 (Korea Bizwire) — Home appliance and furniture makers are transitioning their focus to offline stores after enjoying an unexpected surge in sales over the past two years during the pandemic era, introducing new marketing strategies that focus on “experiential stores.” The country’s top massage chair maker Bodyfriend began to place artworks in [...]
SEOUL, Feb. 22 (Korea Bizwire) — South Korean home appliance makers are offering upgrade services for previously sold products as part of their customer lock-in strategy. On Feb. 10, when Samsung Electronics Co. unveiled new Galaxy S22 smartphones, the company revealed a plan to extend its Android OS upgrade policy from three to four years. [...]
SEOUL, Feb. 9 (Korea Bizwire) — Three years into the pandemic, the home appliances makers are witnessing a higher number of people fixing home appliances by themselves as they gain more interest in sanitation and want to maintain home appliances on their own without the help of professional technicians. LG Electronics Inc.’s new Whisen Tower [...]
SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]
SEOUL, May 28 (Korea Bizwire) — Competition is heating up among South Korea’s major home appliance makers to get the upper hand in the wine cellar market, which has been growing at a healthy pace thanks to the increase in the number of people drinking at home resulting from the COVID-19 pandemic. Sales and revenues from [...]
SEOUL, May 3 (Korea Bizwire) — Keen market attention is now focused on the future performance of LG Electronics Inc.’s home appliance and air solution (H&A) unit following its record earnings in the first quarter of the year, analysts said Monday. LG Electronics said Thursday the operating profit of its H&A division came to an [...]