“Disappearing Money,” an evolution toward a cashless society driven by the proliferation of banking apps and the universal adoption of easy-payment systems. (Image courtesy of Samsung Electronics)
SEOUL, Dec. 28 (Korea Bizwire) – In the rapidly evolving landscape of digital marketing, the KPR Digital Communication Research Institute, a subsidiary of KPR, one of the largest public relations companies in Korea, unveiled its top 10 digital marketing communication trends for 2024.
These trends, revealed on December 27, are set to redefine the way businesses and consumers interact in the digital space.
The list of trends, based on big data analysis, points to a future where traditional concepts and practices are significantly transformed. Leading the pack is the concept of “Disappearing Money,” an evolution toward a cashless society driven by the proliferation of banking apps and the universal adoption of easy-payment systems.
This trend is not just limited to online shopping; it’s expected to permeate various industries including public transportation, dining, and travel, signifying a shift in how financial transactions are conducted.
Another notable trend is “Entertaining Home Shopping.” Distribution platforms are ramping up efforts to increase user retention on their apps by integrating their own online video services (OTT) or incorporating gaming elements into their content.
Companies like Coupang with Coupang Play and Amazon with Amazon Prime are spearheading this movement, offering consumers a unique and engaging shopping experience.
Distribution platforms are ramping up efforts to increase user retention on their apps by integrating their own online video services (OTT) (Image courtesy of Coupang Play)
The trend of “Smart Time Consumption” is gaining traction as consumers seek to maximize the value of their time. This is largely influenced by the introduction of AI and the consequent shift in labor dynamics.
Consumers are increasingly turning to services that save time, a trend already popular in countries like China and Japan, and now spreading domestically with platforms like the restaurant reservation system Catch Table.
The digital marketing landscape is also witnessing the rise of AI-based conversational marketing, hyper-customized content tailored to the nano level, and the “Digging Hobby,” a trend that involves delving deeply into specific topics.
Additionally, the emergence of “Fake Outdoor Advertising” represents a novel intersection of online and offline advertising methods.
Environmental consciousness and sustainability are driving the “Non-Consumption” trend, where consumers deliberately choose not to purchase certain products or services. This is particularly prevalent among Generation Z and Alpha consumers.
The fascination with “Virtual Idols,” digital personas that are gaining significant popularity, and the trend of “Recording Life,” where individuals document their daily experiences in various forms, are also shaping the new era of digital interaction and consumer behavior.
Kevin Lee (kevinlee@koreabizwire.com)
