This file photo provided by Hyundai Motor shows the Genesis G90 sedan.
SEOUL, Jan. 13 (Korea Bizwire) — Genesis, the luxury brand of Hyundai Motor Co., said Thursday it is targeting a 10 percent on-year increase in sales this year spurred by new models.
Genesis aims to sell 220,000 units globally in 2022, up from 200,000 sold last year, Hyundai Motor President and CEO Chang Jae-hoon told reporters on the sidelines of the G90 sedan’s launching event.
“Helped by an improved product lineup and more SUV models, Genesis already has broken into the top 10 luxury brands, beating (Honda Motor’s) Acura and (Nissan Motor’s) Infiniti models,” said Chang, who is in charge of the Genesis brand.
To help achieve its goal, the all-new G90 flagship sedan went on sale in the domestic market Thursday, with its overseas launches scheduled in markets, such as the United States, Europe and China, this year.
Genesis aims to sell 20,000 units of the G90 this year and raise the model’s market share to 8.6 percent next year in the world’s flagship sedan market from 3.1 percent last year, the executive said.
The all-wheel drive G90 is a fully revamped model following its face-lift in 2018. It comes with a 3.5-liter turbocharged gasoline engine and an eight-speed automatic transmission.
The model is priced at 91 million won (US$76,000), and its long-wheelbase version sells for 166 million won. The prices rise up to 130 million won and 180 million won, respectively, depending on options.
The G90 competes with Mercedes-Benz’s S Class sedan and BMW’s 7 series sedan, Genesis said.
This photo, provided by Genesis, the luxury brand of Hyundai Motor Co., shows the interior of Genesis G90.
Under the brand’s design philosophy of Athletic Elegance, the new G90 features an extension of Genesis’ “two-line” design with two sets of lights in the front and rear.
The model has a short front overhang with a long clamshell hood that spans the entire width of the car. Its front exterior consists of a new crest grille and sleek two-line lamps located on both sides of the grille.
The sides are almost completely devoid of adornment, with a parabolic line that runs from the front to the rear, while in the rear, there are separate rows of light emitting diode bars stretching across the entire width of the bumper and tailgate.
The Genesis lineup is composed of the electric GV60, the GV80 and GV70 SUVs, and the G90, G80, electric G80 and G70 sedans.
The executive said Genesis is on track to electrification but does not have any immediate plan to release the all-electric G90 model.
Hyundai Motor Group recently raised its global EV sales target to 1.7 million units in 2026 from 1 million units. The target figure combines sales from Hyundai Motor, its affiliate Kia Corp. and Genesis.
(Yonhap)
