SEOUL, Dec. 22 (Korea Bizwire) — Hyundai Motor Group said Wednesday that a documentary on its corporate social responsibility (CSR) activities in China is drawing a favorable response from Chinese people.
In collaboration with Discovery Channel, the group made a mini-documentary under the theme of its CSR activities in China, including the prevention of desertification, the restoration of grasslands and educational and self-reliance support for socially alienated people.
Three documentaries were released through eight channels, including the group’s social media and Chinese video platforms iQIYI and Bilibili.
From Nov. 24-Dec. 20, the documentaries recorded more than 38 million views across all channels.
Image Credit: Hyundai Motor Group / photonews@koreabizwire.com
