SEOUL, Jan. 11 (Korea Bizwire) – South Korea’s leading carmaker Hyundai Motor Co. saw the Genesis mid-size luxury sedan rank third in terms of annual sales in the United States last year for the first time since its debut there, industry data showed Monday.
Hyundai Motor sold a total of 24,917 units of the second-generation of the Genesis last year, up 30.2 percent from a year earlier, according to the data. This marked the third largest in the mid-sized luxury sedan market mostly dominated by Mercedes-Benz’s E-Class and BMW 5-Series.
Since its first-generation debuted in the U.S. in 2010, the Genesis model had maintained around fifth position in the segment. In 2014, when its latest version hit showrooms, the Genesis’ ranking fell to seventh.
With strong sales last year, the Genesis saw its market share also grow to 10.7 percent, up from the past few years when it stayed at around 7 percent. Market leader E-Class took up 21.4 percent, followed by the BMW 5-Series with 19 percent, data showed.
The 2015 sales figures came after Hyundai Motor recently turned the Genesis model into a new separate global luxury brand that does not carry the Hyundai Motor logo.
In December, Hyundai Motor launched the EQ900 as the first model to be developed under the new brand name of Genesis. The latest version of the second-generation Genesis will also be renamed the G80, with its sales expected to start in the U.S. during the second half.’