Hyundai Oilbank Unveils Game-themed Gas Station | Be Korea-savvy

Hyundai Oilbank Unveils Game-themed Gas Station


This photo provided by Hyundai Oilbank Co. shows the refiner's PARTS Oilbank gas station.

This photo provided by Hyundai Oilbank Co. shows the refiner’s PARTS Oilbank gas station.

SEOUL, Dec. 23 (Korea Bizwire)South Korean refiner Hyundai Oilbank Co. said Thursday it will introduce the nation’s first game-themed gas station.

Hyundai Oilbank, gaming giant Nexon Co. and local fashion brand Peaches collaborated on opening a PARTS Oilbank gas station in Hannam-dong, Seoul using the intellectual property from Nexon’s hit online game “KartRider.”

Through the collaboration, Hyundai Oilbank’s gas station was reborn as a cultural complex encompassing game sculptures, graffiti art and a popup store.

Within the gas station, sculptures of famous KartRider characters and model cars are installed.

Reaction-type LED displays are installed on the ceiling of the gas station, thus playing various advertisements when cars enter the gas station.

The gas station also has a souvenir shop selling clothes and hats, as well as a lounge.

M. H. Lee (mhlee@koreabizwire.com)

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