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SEOUL, March. 11 (Korea Bizwire) — Hyundai Motor Group, the South Korean automotive group which has Hyundai Motor Co. and Kia Corp. under its wing, received a failing grade in U.S. marketing information service firm’s customer service satisfaction study.
According to the J.D. Power U.S. Customer Service Index (CSI) Study, Hyundai, Kia, along with Hyundai’s independent Genesis brand all received lower than average scores.
These results are in stark contrast to the fact that they were positioned within top the five spots in J.D. Power’s 2022 U.S. Vehicle Dependability Study.
In the service satisfaction ranking for overall brands, Kia ranked No. 15 with 834 points and Hyundai ranked No. 17 with 831 points.
In the service satisfaction ranking for premium brands, Genesis ranked No. 12 with 836 points, only one spot higher than Land Rover (No. 13), which is infamous for frequent failures and poor after-sales service.
In last year’s survey, Kia achieved higher than average points, ranking No. 5. However, it slipped by ten spots this year.
Kevin Lee (kevinlee@koreabizwire.com)
