SEOUL, June 29 (Korea Bizwire) — Innocean Worldwide Inc., a major South Korean advertising agency, said Wednesday it will open an instant noodles pop-up store featuring “ramyeon” (Korean instant noodles) at Siam Discovery in Bangkok, Thailand.
The pop-up store will operate for five weeks, from now until July 31, and will showcase a selection of 7,500 ramyeon products from four South Korean producers.
Visitors will have the opportunity to sample instant noodles made with a variety of ingredients.
The pop-up store is designed to resemble Seoul’s Euljiro Alley, a trendy destination popular among young South Koreans. It will be adorned with neon signs and posters.
Innocean explained that the store aims to provide more than just a platform for showcasing and selling products.
It offers visitors a unique opportunity to immerse themselves in Korea’s ramyeon culture within an authentic Korean setting.
Image Credit: Innocean Worldwide Inc. / photonews@koreabizwire.com
