SEOUL, Sept. 10 (Korea Bizwire) – While TV home shopping companies are making profits greater than one trillion won by selling insurance, consumers are facing damages because of dishonest sales tactics. In the meantime, insurance has settled as one of the main revenue streams for home shopping businesses, and the commissions received from insurance companies represent more than half of their total profits.
According to the results of parliamentary audits since 2011, home shopping businesses have received a total of 1.7 trillion won in commissions from insurance companies. It was reported that 15 property insurance companies paid around 952 billion won, and 25 life insurance companies paid around 781 billion won to six home shopping companies.
Selling insurance has become one of the main sources of profits for home shopping companies.
Furthermore, insurance companies are enlarging their sales on home shopping companies,as the profits gained by selling their products on home shopping channels have more than doubled since 2010.
However, while both insurance and home shopping companies are making money, many consumers have been experiencing damages. Insurance bought through home shopping channels was the product that had the most complaints registered with the Korea Consumer Agency.
The main reason was incomplete sales, when aproduct was sold without sufficient explanation about its features.
As home shopping businesses are gaining great profits by selling insurance, officials point out that the responsibilities they have in satisfying consumers should be strengthened.
By M.H.Lee (email@example.com)