K-pop boy group Seventeen is seen in this photo provided by Pledis Entertainment.
SEOUL, May 22 (Korea Bizwire) — K-pop idol groups have emerged as the mouthpieces for the harsh realities experienced by South Korean teenagers.
Girl group (G)I-dle, known for songs depicting confident girls and its charismatic stage performances, released a new EP “I Feel” last week.
The group aims to guide individuals on rebuilding their self-esteem in an era where comparing oneself to others on social media has become an integral part of daily life.
The EP’s pre-release song, “Allergy,” candidly portrays the struggles faced by an ordinary person in their twenties who battles with self-love while constantly comparing themselves to others on social media.
“I wanted to tell a realistic story about self-confidence that everyone can relate to in today’s society,” team leader Soyeon said.
The lead single, “Queencard,” showcases the journey of the main character from “Allergy” as she reclaims her self-assurance and emerges as an attractive individual.
The dance number is characterized by its intense beat, rap segments, and easy-to-follow choreography. The lyrics focus on a confident girl who boldly proclaims, “Even I can see that I am a catch.”
Meanwhile, the music video for leading K-pop boy group Seventeen’s newest single “F*ck My Life” primarily emphasizes conveying the song’s lyrics rather than showcasing extravagant performances.
The emotionally charged line, “I feel so small because the world numbs my heart,” takes center stage.
Seventeen’s new EP, “FML,” reinterprets this phrase from a positive and active standpoint, encouraging individuals to maintain a resilient attitude in adverse situations rather than succumbing to endless negative thoughts, the agency explained.
Recently making a comeback, the boy band VERIVERY also unveiled their new album, “Liminality – EP. Dream,” which delves into the challenges encountered while pursuing one’s dreams.
“Idol groups have transcended the traditional role of figures to be revered and have become representatives for the younger generation,” pop culture critic Kim Heon-sik said.
It’s worth noting that members of (G)I-dle, Seventeen, and VERIVERY actively participate in the songwriting and composition processes.
“Unlike in the past, these celebrities are personally involved in creating songs that convey messages they genuinely care about,” Kim added.
Lina Jang (linajang@koreabizwire.com)
