Viewers from the five countries recognized Korean broadcast content as “interesting,” “high quality of work” and “showing the special nature of Korean culture.” (image: Korea Bizwire)
SEOUL, Dec. 24 (Korea Bizwire) — Turkey is the country that sees the most Korean broadcasting content among broadcasting hub countries with the potential to spread the Korean Wave.
The Korea Communications Commission surveyed 2,355 local viewers in five countries, including the U.S., India, Canada, Turkey and Hungary, regarding Korean broadcasting content viewing experiences, viewing methods, devices and platforms for viewing video content.
As a result, Turkish respondents had the most experience watching Korean broadcasting content, at 48 percent.
The U.S. came next with 37.8 percent, India with 36.7 percent, Canada with 17.3 percent and Hungary with 9 percent, the report showed.
American, Indian, and Canadian viewers picked dramas as the preferred genre among Korean broadcast content, while Turkish and Hungarian viewers picked movies as their favorite genre.
Viewers from the five countries recognized Korean broadcast content as “interesting,” “high quality of work” and “showing the special nature of Korean culture.”
However, when asked whether there were enough opportunities to watch Korean broadcasting content, many said that they did not get much opportunity.
The reasons for little opportunity were “language barriers,” “lack of channels and sites” and “lack of advertisements and publicity.”
These countries are exposed to Korean broadcasting contents through over-the-top (OTT) services such as Netflix and YouTube.
Turkey was the highest for using OTT, accounting for 74.5 percent. India followed with 69.8 percent, Canada with 65.7 percent, Hungary with 51.3 percent and the U.S. with 55.2 percent.
Furthermore, Turkish respondents had the most experience watching joint productions between South Korea and their country, accounting for 42.9 percent, followed by Americans at 35.7 percent, Indians at 35.6 percent, Hungarians at 15.6 percent and Canadians at 14 percent.
The majority of the respondents said that the joint production of content between countries will contribute positively to the production of broadcasting programs in their countries and the development of the broadcasting industry.
D. M. Park (dmpark@koreabizwire.com)
