In this file photo, foreign travelers walk down Myeongdong street in central Seoul on May 21, 2023. (Yonhap)
SEOUL, July 7 (Korea Bizwire) — The Korea Tourism Organization (KTO) on Friday unveiled 49 travel products comprising K-pop and K-drama-related attractions.
The products center on 51 hallyu-themed tourism courses, the KTO said, referring to the Korean wave of pop culture.
The products include a five-day program visiting places related to K-pop juggernaut BTS and a program visiting places that appeared in K-dramas, such as Hwaseong Fortress in Suwon, about 30 kilometers south of Seoul.
K-pop and the broader Korean Wave have resonated with young people around the world, burnishing South Korea’s image as a cool country, home to BTS and “Gangnam Style,” South Korean rapper Psy’s 2012 megahit song.
The KTO plans to promote the products through its overseas offices, the VisitKorea website and global online travel agencies.
(Yonhap)
