Lunar New Year Holiday Witness More People Staying Indoors | Be Korea-savvy

Lunar New Year Holiday Witness More People Staying Indoors


This photo provided by KT Corp. shows it AI karaoke service.

This photo provided by KT Corp. shows it AI karaoke service.

SEOUL, Feb. 18 (Korea Bizwire)A growing number of consumers stayed indoors and enjoyed home entertainment over the Lunar New Year holiday.

KT Corp., major South Korean telecommunications giant, analyzed the usage patterns of its artificial intelligence (AI) speaker Giga Genie, which showed that the speaker’s usage rose by 37.7 percent during the holidays compared to last year.

A government ban on assembly of more than five people and travelling restrictions led many single or double-person households to stay home, instead of visiting their hometowns, leading to an increased usage of home entertainment systems and media access.

Usage of TV controls, employed by a majority of Giga Genie users, jumped by 36.1 percent.

Home entertainment systems, too, spiked in terms of usage over the holidays.

Usage of karaoke services jumped by 248 percent and home training services by 161 percent over the holidays compared to last year.

Usage of audiobooks for children jumped by 105 percent, and Pinkfong’s good job series jumped by 93 percent.

Media access also increased, with access to Genie music jumping by 55 percent, radio by 67 percent, and YouTube by 57 percent.

Kevin Lee (kevinlee@koreabizwire.com)

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