McDonald’s “Taste of Korea” menu surpasses 30 million sales (Image provided by McDonald’s Korea)
SEOUL, Oct. 1 (Korea Bizwire) — McDonald’s Korea said Tuesday that sales of its regionally inspired menu items, launched under the “Taste of Korea” initiative, have topped 30 million units.
The project, introduced to highlight premium domestic ingredients, aims to deliver fresh, distinctive flavors to customers while securing stable sales channels for local farms.
Over the past two years, the company has reimagined regional specialties such as sweet potatoes, garlic and green onions into burgers like the “Iksan Sweet Potato Mozzarella Burger,” “Changnyeong Garlic Burger,” and “Jindo Green Onion Cream Croquette Burger.”
The fast-food chain said it sourced more than 1,000 tons of Korean-grown produce for the menus. It also drew attention for its ads featuring local farmers as models—a campaign that won six awards at the 2025 Busan International Marketing and Advertising Festival.
McDonald’s described the project as the only localization case across its global network where menu items carry place names, calling it a standout success.
The company pledged to continue expanding the initiative, saying it plans to uncover more quality ingredients nationwide and reinforce its “loconomy” model—a blend of “local” and “economy”—to “support both the taste of our burgers and the livelihoods of Korean farmers.”
Lina Jang (linajang@koreabizwire.com)
