Korean web portals are re-designing their mobile platforms to be more personalized. (image: Korea Bizwire)
SEOUL, Jun. 29 (Korea Bizwire) — As the quantity of search activities on mobile web platforms has surpassed that on PC versions in Korea, Korean web portals are re-designing their mobile platforms to be more personalized.
Naver has introduced a ‘tag-search’ service for its mobile platform, which is based on an algorithm named ‘I-rank.’
The algorithm-featured service enables users to find tailored information based on data from preferences shown through the number of ‘likes’ and replies.
As existing SNS only created networks of people-centered groups, Naver’s new service is said to be creating networks of preference-centered groups.
Naver will also change its search results page to show popular comments written for news articles concerning search keywords.
Naver is currently working on developing search engines for video clips and images.
Daum Kakao also dramatically changed its mobile platform using a system called ‘RUBICS.’
RUBICS pushes different, tailored mobile pages by learning users’ preferences shown in the number of clicks and time spent on certain web pages.
From now on, Daum portal users will see differently curated mobile pages. Kakao Talk has also recently released a new mobile search engine called ‘Channel.’
By Kevin Lee (kevinlee@koreabizwire.com)
