SEOUL, April 21 (Korea Bizwire) – NH NongHyup, the National Agricultural Cooperative Federation, began its second “Sintoburi” campaign to boost consumption of locally produced farm products. Sintoburi means “domestic farm products are best for local people,” similar to the locavore movement. As imported farm products take on increasingly important roles at Koreans’ tables, the consumption of local farm products has decreased, and prices have fallen.
By promoting the campaign, NH plans to boost the consumption and support the prices of locally produced farm products. To support the campaign, NH will offer various activities such as masterpiece certification to farmers whose farm products meet certain standards, on and offline promotion of domestic farm produce, and production contracts with farmers for certain products vulnerable to price fluctuation like cabbage, onion, radish, pepper and garlic.
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