Within the home appliance sector, LG Electronics’ portable screen ‘LG Standby Go,’ launched this year, stands as an exemplary product emphasizing mobility. (Image courtesy of Yonhap)
SEOUL, Oct. 3 (Korea Bizwire) – While ‘social distancing’ was the dominant trend during the COVID-19 pandemic, with the pandemic now behind us, there’s a rising interest in ‘on-the-go’ items as more people embark on camping trips and road journeys.
During the pandemic, the electronics industry introduced products tailored to the behavioral patterns and routines of consumers who spent extended periods at home. However, in the current era, the industry is unveiling products that prioritize mobility.
In particular, unlike traditional mobile home appliances that have primarily focused on portability and competitive pricing, the mainstream trend now leans towards premium devices renowned for their exceptional performance.
Within the home appliance sector, LG Electronics’ portable screen ‘LG Standby Go,’ launched this year, stands as an exemplary product emphasizing mobility. It offers the convenience of taking it anywhere, enabling users to enjoy television both indoors and outdoors. LG has amplified its mobility features by listening to the desires of consumers who seek diverse content experiences in various settings.
The ‘LG Standby Go’ boasts an all-in-one design, encompassing the screen, stand, and speakers within a suitcase-like case. It can be effortlessly opened and closed without requiring assembly or installation. Additionally, it places a strong emphasis on performance, a typically overlooked aspect in portable products. It supports Dolby Vision, Dolby’s latest video technology, and Dolby Atmos, the stereo sound technology from Dolby.
Samsung Electronics recently introduced the second generation of its portable screen, known as ‘The Freestyle,’ at the European consumer electronics and IT exhibition IFA 2023. (Image courtesy of Yonhap)
Samsung Electronics recently introduced the second generation of its portable screen, known as ‘The Freestyle,’ at the European consumer electronics and IT exhibition IFA 2023. By connecting two of these products, users can achieve a 21:9 aspect ratio large screen, delivering a cinema-like viewing experience even in outdoor settings.
While retaining the design and portability of the original ‘The Freestyle,’ the new model has received memory upgrades and improved speed compared to its predecessor.
As we transition into the post-pandemic phase, the demand for portable products suitable for both indoor and outdoor use is steadily on the rise.
An industry insider commented, “With the ongoing shift in the pandemic landscape, consumers are eager to broaden their experiences and enjoy high-quality content in their own spaces without constraints.”
Kevin Lee (kevinlee@koreabizwire.com)
