SEOUL, Feb. 23 (Korea Bizwire) – Samsung’s SUHD TV has caught cinemagoers’ attention with a pre-show advertisement that instantly follows a theatrical teaser trailer, with direct references to the movie clip. The pre-show commercial starts with the line, ‘What would it be like to see this movie on Samsung’s SUHD TV?’ and continues with the main commercial.
This sort of advertising focuses on delivering references coherent with each individual preceding teaser trailer. Samsung’s SUHD TV commercials, taking advantage of this, deliver a message about the devices’ ability to provide an immersive viewing experience.
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