SEOUL, Apr. 23 (Korea Bizwire) — Amidst a drop in Korean alcohol consumption, soju, along with other hard liquor, is losing its popularity faster than any other drink.
According to a report from the Korea Alcohol & Liquor Industry Association published on April 22, Koreans consumed an average of 8.73ℓ of alcohol beverages in 2013.
The figure is 4.8 percent lower than consumption in 2012 and 8 percent lower than in 2007.
The average Korean consumed 5.67ℓ of hard liquor including soju in 2013, a decrease of 6.5 percent compared to 2012, while the consumption of beer did not change significantly.
The average consumption of wine was 0.15ℓ, which was a 9.3 percent increase from 2012.
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