“Delivery services have become an essential part of our everyday lives.” (image: KobizMedia/ Korea Bizwire)
SEOUL, Feb. 22 (Korea Bizwire) – Delivery subscriptions for products other than conventional newspapers or milk are becoming more popular in South Korea, and now address a variety of needs and wants including personal interests and pastime activities.
According to BINS 3.0, SK Planet’s social analysis system, online mentions of “delivery subscription” – on blogs, SNS, news articles, etc. – more than doubled from 8,506 in 2015 to 13,305 in 2016.
Some of the popular related terms included “hobbies” (both in Korean and English, mentioned 2,549 and 2,509 times each), and “flowers” (380), indicating that a significant portion of the deliveries were serving personal interests, officials said.
Frequently seen related words describing emotions or specific actions were “to make” (2,891), “fresh” (2,651), and “enjoy” (2,556), they added.
A separate study by SK Planet of local consumers also proved the popularity of delivery subscriptions. In a survey of 1,067 consumers, 67 percent said that they took advantage of such services.
Health drinks such as yogurt and vegetable juice were most popular, accounting for 24.8 percent of the deliveries (multiple response), followed by daily necessities including diapers, water, and tissue at 20.3 percent; books (10.4 percent); fresh food (9.9 percent); and beauty products (9.5 percent).
“Parcel services used to be limited to one-time deliveries in the past, but they now maintain a consistent relationship with customers, promoting periodic consumption,” an SK official said. “Delivery services have become an essential part of our everyday lives.”
By Kevin Lee (kevinlee@koreabizwire.com)
