SEOUL, May 12 (Korea Bizwire) — Starbucks Korea said Tuesday that customers will be able to purchase no more than 20 special drinks for each order during the company’s Summer e-frequency promotions.
This measure is intended to prevent last year’s fierce competition which involved some customers hoarding drinks to win prizes.
Starbucks’ “summer ready bag,” a travelling suitcase released as last year’s summer prize, gained massive popularity among customers, who lined up outsides stores even before sunrise. Some customers bought 300 drinks on a single order to win the suitcases.
This year, Starbucks’ summer promotion will take place from May 11 until July 12. Each customer can win a prize for every 17 drinks they purchase.
The company will give away prizes to customers who made prior reservations on the Starbucks app to prevent people from flocking to stores.
Image Credit: Starbucks Korea / photonews@koreabizwire.com
