Just in time for the South Korean release of the global blockbuster “Star Wars: The Last Jedi”, Samsung Electronics unveiled a new vacuum cleaner at the Hanam Starfield shopping complex on December 16. (Image: Yonhap)
SEOUL, Dec. 18 (Korea Bizwire) – Just a couple of days after the South Korean release of the global blockbuster “Star Wars: The Last Jedi”, Samsung Electronics unveiled a pair of Star Wars-inspired products at the Hanam Starfield shopping complex on December 16.
As part of the event, which took place at the Megabox movie theater, moviegoers and passers-by were able to sample the “Powerbot Star Wars edition” vacuum cleaners. With a specially designed cover and overall look meant to evoke the space opera movie franchise, the powerbots also played music from the movie when activated.
Thanks to its partnership with Star Wars producer Lucasfilm, Samsung Electronics’ revenues from vacuum cleaners have risen by 20 percent compared to last year, according to company insiders. (Image: Samsung Newsroom)
Another attraction on display was the “Powergun”, an imitation of the stormtroopers’ laser-firing rifles.
Thanks to its partnership with Star Wars producer Lucasfilm, Samsung Electronics’ revenues from vacuum cleaners have risen by 20 percent compared to last year, according to company insiders.
Kevin Lee (kevinlee@koreabizwire.com)
