SEOUL, Sept. 6 (Korea Bizwire) — The Fair Trade Commission will look into online influencers who advertise commercial products on their individual social media accounts without disclosing that they are being paid for the advertisement. The commission announced yesterday that it would carry out an intensive investigation into deceptive advertisements posted on Instagram, a social [...]
SEOUL, Jul. 10 (Korea Bizwire) — Following backlash over its decision to disallow advertisements regarding feminism and politics in subway facilities, Seoul Metro has decided to ban all advertisements that feature personal views of individuals or interest groups. But experts say that the decision is bound to be controversial as the exact nature of what [...]
SEOUL, Jun. 26 (Korea Bizwire) — Samsung Electronics Co.’s advertisement of its flagship Galaxy S8 smartphone won seven awards from the Cannes Lions International Festival of Creativity, the company said Monday. The South Korean tech giant said it has won three gold, two silver and two bronze prizes from the festival with its advertisement dubbed [...]
SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday. Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]
SEOUL, Dec. 12 (Korea Bizwire) – A new advertisement by alcoholic beverage manufacturer Absolut Vodka depicting an image of a massive anti-government rally in South Korea has stoked controversy, industry sources said Monday. The global leading vodka brand, owned by French group Pernod Ricard, disclosed its new advertisement on its official Facebook on Saturday. The [...]
SEOUL, Sept. 13 (Korea Bizwire) – Samsung Electronics Co. said Tuesday that it has decided to launch media advertisements to apologize for the ongoing global recall of its Galaxy Note 7 smartphones. The world’s largest smartphone maker said it will soon run an advertisement in major media outlets to offer an apology for causing discomfort [...]
SEOUL, Sept. 13 (Korea Bizwire) – The Ministry of Government Administration and Home Affairs announced Monday that it has narrowed down the candidate sites for the upcoming “Korean Times Square” – an outdoor billboard display zone that will foster a city neighborhood’s economic and cultural values. Among the 11 sites that initially applied for review, [...]
SEOUL, July 20 (Korea Bizwire) — High-caffeine foods and drinks will be restricted from media ads starting in November, the government said Wednesday, affecting some 2,000 local products often used by teenagers to chase away drowsiness. The Ministry of Food and Drug Safety said it has put out an advance notice of the measure to [...]