SEOUL, Sept. 24 (Korea Bizwire) – Consuming soy milk like a staple for years, Hur Ji-hyun, a 39-year-old upcycling designer, has always been troubled by a slim plastic straw that comes with every single serving of soy beverage. Having never used the 15-centimeter straw wrapped in plastic and glued to the back of the pack, [...]
SEOUL, Sept. 23 (Korea Bizwire) — K-pop band Monsta X will star in an online video series aimed at promoting treasured Korean cultural heritage overseas, according to cultural heritage authorities Wednesday. The YouTube series, titled “Korean Heritage Travelog,” will premiere next Tuesday and will feature the six-member K-pop group alongside Seo Kyoung-duk, a liberal arts [...]
SEOUL, June 17 (Korea Bizwire) — Hyundai Motor Co. announced on Tuesday that it will host the “2020 Longest Run” campaign. This campaign, one of Hyundai Motor’s flagship corporate social responsibility (CSR) programs, is designed to contribute to creating a better world through afforestation. After downloading an exclusive app, participants can make a donation for [...]
SEOUL, April 23 (Korea Bizwire) — Hyundai Motor Co., South Korea’s biggest carmaker by sales, unveiled a special campaign video starring K-pop boy band BTS encouraging the global use of hydrogen on Wednesday, to celebrate Earth Day. The video talks about the ‘precious language of mother nature’ to emphasize the importance of sustainability when leaving [...]
SEOUL, April 17 (Korea Bizwire) — The Central Disaster and Safety Countermeasures Headquarters announced plans for a new cheering campaign for medical staff fighting on the frontlines against the coronavirus, an initiative that was scheduled to being on Thursday. The campaign, titled the ‘Thanks to You Challenge’, aims to thank the medical staff leading the [...]
SEOUL, April 16 (Korea Bizwire) — Seoul’s major landmarks will emit blue light until the middle of May to express gratitude to South Korean medical workers dedicated to preventing the spread of the new coronavirus outbreak, the municipal government said Thursday. Under the so-called Blue Light Campaign, the capital’s key landmarks, such as Seoul City [...]
SEOUL, March 23 (Korea Bizwire) — K-pop boy band BTS sent out a message of encouragement for South Koreans Monday as the country struggles to stem the spread of COVID-19. The video message was uploaded on BTS’ official YouTube account and its “Love Myself” campaign account on Twitter, in response to a request by a [...]
SEOUL, March 17 (Korea Bizwire) — The Seoul Metropolitan Government is launching a “Good-hearted Mask” campaign to help increase the stocks of KF80 or KF94 masks available to health care workers and other vulnerable citizens. Individuals donating KF80 or KF94 masks will receive a “Good-hearted Mask” set consisting of cotton masks and portable hand sanitizer. [...]
SEOUL, Jan. 8 (Korea Bizwire) — A rather unusual animal protection campaign depicting animals as mysterious and attractive creatures is drawing public attention. On Tuesday, Innocean Worldwide Inc., one of South Korea’s leading advertising agencies, uploaded a video clip titled ‘Super Animal Fur’ on YouTube. The video follows a poacher who is after the fur [...]
SEOUL, Sept. 24 (Korea Bizwire) — Hyundai Motor Group plans to hold a special campaign where people donating canine blood at a designated blood donation vehicle will be presented with special goods for pets. The I’m DOgNOR campaign combines the words ‘dog’ and ‘donor’ to promote blood donations among pet owners. Registrations for participation in [...]