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Daum Kakao to Step up Its “Business Pivot” to Southeast Asia … Co-CEO Lee

Daum Kakao to Step up Its “Business Pivot” to Southeast Asia … Co-CEO Lee

“For some time now, Daum Kakao’s business strategy will be focused on Southeast Asia, and we’re exploring other markets to land our services. The new frontier will be apart from the Philippines, Malaysia and Indonesia where we’ve already set up offices.”  “At the initial stage, we heavily invested in marketing sections aimed at expanding our [...]

[In-depth] “Kakao Taxi” Expected to Change Landscape of Korean Taxi App Market

[In-depth] “Kakao Taxi” Expected to Change Landscape of Korean Taxi App Market

SEOUL, Dec. 18 (Korea Bizwire) – As Daum Kakao, Korea’s largest mobile messenger service provider, is set to launch a mobile call taxi service “Kakao Taxi” by the first quarter of next year amid the ongoing controversy over Uber, the taxi app industry is likely to undergo a sea change. Comparing to Uber which was [...]

“O2O,” a New Trend in Online Marketing

“O2O,” a New Trend in Online Marketing

SEOUL, Nov. 23 (Korea Bizwire) – As Naver, Korea’s largest online portal, launches a new “O2O” platform service to challenge “YellowID” of Daum Kakao, it is expected that competition in the area of O2O marketing will get fiercer. O2O marketing, or online-to-offline marketing, provides more personal experience by bringing people from online networks to offline networks by connecting [...]