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S. Koreans Head to High-end Hotels and Resorts as Coronavirus Pandemic Drags On

S. Koreans Head to High-end Hotels and Resorts as Coronavirus Pandemic Drags On

SEOUL, July 13 (Korea Bizwire) — South Koreans’ summer vacation plans are likely to be markedly different this year compared to years past amid the ongoing coronavirus outbreak and the severe restrictions it has placed on travel. With only a small fraction of overseas flights in operation and Incheon International Airport virtually deserted, South Koreans [...]

COVID-19 Prompts Changes to Lodging Preferences

COVID-19 Prompts Changes to Lodging Preferences

SUWON, May 29 (Korea Bizwire) — According to a recent survey, the most popular accommodation type for domestic travel has changed from pensions to hotels since the onset of the novel coronavirus pandemic. The survey of 1,000 people conducted by the Gyeonggi Research Institute indicated that hotels were preferred by 35.7 percent of the respondents, [...]

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

SEOUL, May 22 (Korea Bizwire) — The hotel industry, which is on the brink of collapse due to the outbreak of the coronavirus, is breaking its business framework to survive. While each hotel is scrambling to offer huge discounts, a five-star luxury hotel in downtown Seoul will also showcase rooms that have sharply lowered prices [...]

Jeju Island a Popular Honeymoon Destination Once Again Following Virus Outbreak

Jeju Island a Popular Honeymoon Destination Once Again Following Virus Outbreak

JEJU, April 9 (Korea Bizwire) — As South Koreans are essentially banned from travelling overseas due to the coronavirus outbreak, the southern island of Jeju is becoming an increasingly popular honeymoon destination. As more newlyweds are considering spending time on Jeju, local hotels are scrambling to offer wedding packages. The Shilla Jeju’s April sales for [...]

Hotels Struggle with Fewer Guests and Temporary Shutdowns

Hotels Struggle with Fewer Guests and Temporary Shutdowns

SEOUL, April 1 (Korea Bizwire) — Hotels and other lodging facilities struggling with a plunging number of customers following the novel coronavirus outbreak are facing another problem with some of their guests turning out to be infected patients. In an increasing number of cases, coronavirus patients, initially showing no particular symptoms, have stayed at hotels [...]

Hotels in Busan’s Haeundae Struggle with Increasing Competition

Hotels in Busan’s Haeundae Struggle with Increasing Competition

BUSAN, Jan. 27 (Korea Bizwire) — Two more five-star hotels are to open in Busan’s Haeundae district this year, further escalating competition in the district’s already crowded hotel market. According to municipal and industry officials on Monday, Lotte Hotels & Resorts, a unit of Lotte Group, will introduce its luxury brand Signiel to Haeundae this [...]

From Rickshaws to Boardgames, a Wind of Retro is Blowing Through the Hotel Industry

From Rickshaws to Boardgames, a Wind of Retro is Blowing Through the Hotel Industry

SEOUL, Jun. 18 (Korea Bizwire) — The hotel industry has joined the trend of Newtro, “New+Retro,” a reinterpretation of retro, which has emerged as a marketing keyword for the retail and fashion industries since last year. Implementing such a trend in the hotel industry is hard to think of in the past, when hotels were [...]

Hotels Boost Competitiveness Through Differentiated Content

Hotels Boost Competitiveness Through Differentiated Content

SEOUL, May 28 (Korea Bizwire) — As competition in the hotel industry grows and the customer base expands, attempts are being made to implement differentiated content and marketing for each hotel. In the past, competition focused on how luxurious facilities and services were, but now it is about how unique and customer-centered the hotels are. [...]