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Hyundai to Discontinue PYL Marketing While Launching New Veloster, i30 and i40

Hyundai to Discontinue PYL Marketing While Launching New Veloster, i30 and i40

SEOUL, Dec. 24 (Korea Bizwire) — Hyundai Motor will discontinue its “PYL” (Premium Younique Lifestyle) marketing campaign targeting young consumers from the next year. The three models that constituted the backbone of the PYL marketing including the Veloster, i30 and i40 will instead try to boost sales through launch of new models. According to automotive industry sources [...]

Hyundai Motor Aims to Develop High-Performance Vehicle by Hiring BMW Engineer

Hyundai Motor Aims to Develop High-Performance Vehicle by Hiring BMW Engineer

SEOUL, Dec. 24 (Korea Bizwire) – Hyundai Motor is aiming to develop high performance vehicles following the hiring of former BMW executive Albert Biermann, who led the development of BMW’s M series performance cars. On December 22, Hyundai-Kia Motor Group announced that it had hired the former BMW M chief engineer as vice president in charge of vehicle [...]

Hyundai Unveils its Brand New Sonata Hybrid

Hyundai Unveils its Brand New Sonata Hybrid

SEOUL, Dec. 17 (Korea Bizwire) – Hyundai Motor rolled out its all-new Sonata Hybrid featuring state-of-the-art technology and future-oriented design on December 16 in Seoul. The Sonata Hybrid was reborn with higher driving performance and premium design, after 27 months of development and an investment of 180 billion won (US$164 million) by the world’s fifth largest [...]