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“IKEA Effect” : Half of Furniture Retailers Near IKEA Outlet See Their Sales Down

“IKEA Effect” : Half of Furniture Retailers Near IKEA Outlet See Their Sales Down

SEOUL, Feb. 8 (Korea Bizwire) – More than half of home-furnishing retailers near IKEA’s first shop in South Korea have seen their sales sink for the past two months, hit by the Swedish industry giant’s entry into the local market, a poll showed Sunday. According to the survey conducted by the Korea Federation of SMEs on [...]

FTC to Investigate IKEA Prices in Response to High Price Controversy

FTC to Investigate IKEA Prices in Response to High Price Controversy

SEOUL, Nov. 25 (Korea Bizwire) – The Korean Fair Trade Commission has set out to investigate the pricing policy of IKEA following a controversy surrounding large price differences charged by the furniture giant in Korea and elsewhere. Chang Deok-jin, director in charge of consumer protection with the Fair Trade Commission, said on November 24 in a press [...]