SEOUL, Nov. 25 (Korea Bizwire) – The Korean Fair Trade Commission has set out to investigate the pricing policy of IKEA following a controversy surrounding large price differences charged by the furniture giant in Korea and elsewhere. Chang Deok-jin, director in charge of consumer protection with the Fair Trade Commission, said on November 24 in a press [...]
SEOUL, Nov. 25 (Korea Bizwire) – Against IKEA’s discriminatory pricing policy in Korea, as well as its sale (in some markets) of a large-scale world map with the East Sea indicated as the Sea of Japan, a nationwide boycott that even includes a provincial council is spreading. At the frontline of the boycott movement is [...]
SEOUL, Nov. 17 (Korea Bizwire) — IKEA is being criticized for its pricing policy in Korea. That’s largely because the Swedish furniture seller has not found out enough about Korean consumers. Earlier on November 13, IKEA Korea began its first marketing effort by releasing pricing information on its 8,500 items to be on sale in [...]
SEOUL, Nov. 16 (Korea Bizwire) — Sweden’s furniture giant IKEA will open its first store in Korea on December 18 in Gwangmyung, a residential town located in the southern outskirts of Seoul. Earlier on November 13, the company launched a Korean website and showed off more than 8,000 items on sale and their prices. As the [...]
SEOUL, Korea, Mar 20 (Korea Bizwire) – Ahead of the opening of the first IKEA store in Korea at the end of this year, domestic furniture companies are busy devising ways to face the threat the Swedish behemoth poses. Some in the industry are optimistic that IKEA’s do-it-yourself, no-delivery business model would not be received [...]
SEOUL, Korea, Feb 25 (Korea Bizwire) – As the world’s largest furniture maker IKEA is launching its first store in Korea this year, local furniture makers are busy preparing a battle against the “furniture dinosaur.” IKEA is working diligently to open the largest furniture store in Korea at Gwangmyeong, southwest of Seoul, and prepared for [...]