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Sales of Educational Products Popular among Korean Workers

Sales of Educational Products Popular among Korean Workers

SEOUL, June 3 (Korea Bizwire) – Korea’s unyielding economic slump and more frequent corporate restructuring are driving employees to quickly prepare for a hazy future. These employees are referred to as saladents – a portmanteau of the words salaryman and student. According to a retail industry watcher, Hyundai Home Shopping generated 30 billion won in [...]

LG Electronics Shifts Away from Modest Marketing Strategy

LG Electronics Shifts Away from Modest Marketing Strategy

SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns.  LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]

Stealing Thunder? G5′s ‘Friends’ are More Pricey than Itself

Stealing Thunder? G5′s ‘Friends’ are More Pricey than Itself

SEOUL, April 1 (Korea Bizwire) – LG‘s new smartphone, which was launched on March 31, is drawing attention as its ancillary devices are more expensive than the phone itself. A customer would have to spend two million won to purchase the new G5 accompanied by its five ‘friends’ (accompanying devices). According to industry reports, the lowest [...]

LG’s VR Camera Accredited by Google’s Street View

LG’s VR Camera Accredited by Google’s Street View

SEOUL, March 3 (Korea Bizwire) – LG Electronics Inc., a latecomer to the virtual-reality (VR) segment, said Thursday its new smartphone camera that rotates 360-degrees officially connects to Google Inc.’s Street View service, announcing its full-fledged debut in the industry. South Korea’s No. 2 tech giant said it marked the first time for a smartphone [...]