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Budget Carriers’ Share Tops 20 Pct in Int’l Routes

Budget Carriers’ Share Tops 20 Pct in Int’l Routes

SEOUL, Dec. 30 (Korea Bizwire) – The share of South Korea’s low cost carriers in international passenger traffic topped 20 percent last month, aided by growing demand for cheap air tickets and expanded capacity, data showed on Friday.  According to the data compiled by the Ministry of Land, Infrastructure and Transport, a total of 1.27 [...]

For Low Cost Carriers, “Corporate Promotion Programs” a New-Found Cash Cow

For Low Cost Carriers, “Corporate Promotion Programs” a New-Found Cash Cow

BUSAN, Dec. 23 (Korea Bizwire) – “Corporate promotion programs” offered by local low-cost carriers have become extremely popular, and fruitful, for both airlines and their passengers. These types of programs, simply put, provide discounts on fares for all employees from affiliate companies, year-round. For instance, the journey from Seoul to Busan, a popular air route [...]

Airlines Use ‘Me-too Marketing’ to Attract More Customers

Airlines Use ‘Me-too Marketing’ to Attract More Customers

SEOUL, June 20 (Korea Bizwire) – ‘Me-too marketing’ has become a prevalent formula among domestic airline companies. The practice refers to a marketing strategy where a company follows other businesses’ high-demand products or services. And although each airline is trying to keep its own individuality, they’re no longer hesitant to copy each other.  First, the [...]