Lunch Box Archives | Be Korea-savvy
Race for Ultra-Low-Cost Marketing: Retailers Offer Lunch Boxes for as Low as 350 won

Race for Ultra-Low-Cost Marketing: Retailers Offer Lunch Boxes for as Low as 350 won

SEOUL, April 7 (Korea Bizwire) — South Koreans have embraced a fresh addition to their lexicon with the term “Hyeja-like”, denoting the exceptional content or quality of a product, especially in relation to its price. This term is derived from acclaimed actor Kim Hye-ja’s name and was inspired by her philanthropic work in creating an [...]

Despite Global Downturn, Convenience Food Thriving in Korea

Despite Global Downturn, Convenience Food Thriving in Korea

SEOUL, Feb. 6 (Korea Bizwire) – The rise of single-person households and working couples has led to remarkable growth in the convenience food market in the past five years, with soaring demand for convenience store lunch boxes, ready-to-eat packaged fruit, and other forms of food products promising to help make life easier for busy modern-day [...]

Convenience Stores Lead Rice Consumption with Lunch Box Craze

Convenience Stores Lead Rice Consumption with Lunch Box Craze

SEOUL, Oct. 5 (Korea Bizwire) – Once a diet staple, rice consumption is rapidly declining in Korea.  Over the past 30 years, Korea’s rice consumption per capita has more than halved, dropping from 128.1kg in 1985 to 62.9kg in 2015, with Koreans adopting Westernized diets seeking alternatives like wheat or bread.  Amid the changing food [...]

More Middle-Aged South Koreans Buying Lunch Boxes at Convenience Stores

More Middle-Aged South Koreans Buying Lunch Boxes at Convenience Stores

SEOUL, Aug. 22 (Korea Bizwire) – A growing number of middle-aged South Koreans are consuming packaged meals (lunch box) sold at local convenience stores, data showed Monday, due to convenience and to save money amid a long-running economic slump.  According to the data by the No. 1 convenience store chain CU, South Koreans in their [...]