SEOUL, June 8 (Korea Bizwire) — McDonald’s celebrity collaboration with K-pop supergroup BTS is sweeping across South Korea. McDonald’s Korea, the South Korean unit of U.S. fast food chain, reported a 283 percent increase in Chicken McNugget sales between May 27 and June 3, compared to four weeks prior to the “BTS meal”s release. The [...]
SEOUL, May 28 (Korea Bizwire) — On Friday afternoon at a McDonald’s store in Seoul, people were seen lining up in front of kiosks to buy the “BTS meal” introduced early that day. The U.S. fast food giant released the BTS meal, in collaboration with the K-pop supergroup, in 10 countries on Thursday morning. McDonald’s [...]
SEOUL, May 27 (Korea Bizwire) — McDonald’s celebrity collaboration with K-pop supergroup BTS went on sale in South Korea, the United States and 10 other nations, the U.S. fast food giant said Thursday. The “BTS meal” includes a 10-piece Chicken McNuggets, medium fries and Coke as well as two new dipping sauces — sweet chili [...]
SEOUL, May 17 (Korea Bizwire) — All employees at McDonald’s worldwide will be wearing shirts inscribed with Korean letters for work. Starting with the United States, Canada, and Brazil on May 26, all McDonald’s stores in 49 countries across six continents will begin a new marketing program using Korean letters as they introduce the ‘BTS [...]
SEOUL, April 30 (Korea Bizwire) — South Korean prosecutors said Friday they have decided not to file charges against the local unit of McDonald’s after wrapping up their reinvestigation into the so-called hamburger disease case involving some local consumers of the American fast food giant. The Seoul Central District Prosecutors Office said it has decided [...]
SEOUL, Jan. 26 (Korea Bizwire) — Three officials from a burger patty supplier for McDonald’s Korea were given suspended prison sentences by a local court Tuesday for providing patties potentially contaminated with E. coli to the local unit of the global fast-food giant. A managing director of the supplier, whose name was withheld, and two [...]
SEOUL, Oct. 12 (Korea Bizwire) — Samsung Electronics Co. said Monday it will supply its digital signage products for McDonald’s drive-thru restaurants in South Korea as it tries to ride the digital transformation wave in retail stores. Samsung said it has been commissioned to supply its SMART outdoor signage for McDonald’s Goyang Samsong drive-thru store [...]
SEOUL, Oct. 6 (Korea Bizwire) — McDonald’s Korea announced on Monday that all food packaging will be replaced with eco-friendly materials and a new straw-free lid will be introduced for all drinks. The local unit of U.S. fast food chain aims to reduce the use of plastic and replace all burger packaging papers with recyclable [...]
SEOUL, April 14 (Korea Bizwire) — McDonald’s Korea has attracted bold investment from its parent company to target the sensitive palates of Korean consumers. The local affiliate of fast food giant said Monday it recently introduced its “Best Burger” initiative in South Korea for the first time in Asia, in a bid to improve the [...]
SEOUL, Jan. 28 (Korea Bizwire) — U.S. food chain McDonald’s has introduced table service in certain stores where the staff delivers food to the table. The initiative comes against the tide of kiosks, unmanned services, and app orders sweeping through the food service industry recently, seen as an inverse concept where the staff delivers the [...]