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German Media Tight-Lipped About BMW Controversy in South Korea

German Media Tight-Lipped About BMW Controversy in South Korea

SEOUL, Aug. 11 (Korea Bizwire) — While the controversy surrounding BMW engine fires continues to rage in South Korea, the atmosphere in the carmaker’s home country of Germany is relatively calm. Although BMW recently decided to launch a recall of its problematic vehicles in Europe, the move has not received the type of media attention [...]

Trending Now in Entertainment & Media: Convergence, Connections and Trust

Trending Now in Entertainment & Media: Convergence, Connections and Trust

NEW YORK, Jun. 5 (Korea Bizwire) — According to PwC’s Global Entertainment & Media Outlook 2018-2022 (Outlook), the ongoing rapid evolution of the industry has entered a dynamic new phase. Amid growth that is broad-based and consistent – but unevenly distributed – three imperatives are affecting every company in the industry: convergence, connecting with consumers [...]

Korean Content Industry Continues to Prosper

Korean Content Industry Continues to Prosper

SEOUL, Jan. 16 (Korea Bizwire) – Despite the economic, diplomatic, and political drawbacks of 2016, Korea’s content industry continued its march forward. According to the Ministry of Culture, Sports and Tourism, and the Korea Creative Content Agency, the content industry grew by 5.7 percent last year to 105.2 trillion won ($89 billion), setting an important [...]

SK Telecom Focuses on Media Sector to Strengthen Platform Services

SK Telecom Focuses on Media Sector to Strengthen Platform Services

SEOUL, Dec.17 (Korea Bizwire) – To boost its competitive edge, SK Telecom is opening a media department, and has assigned Lee In-chan, the head of SK Broadband to take charge of the new business unit. To strengthen the platform business as a future growth engine, SK Telecom rearranged the structure of its divisions and changed [...]

Big Increase in News Consumption via Mobile Internet

Big Increase in News Consumption via Mobile Internet

SEOUL, Jan. 31 (Korea Bizwire) – Koreans’ consumption rate of news coverage through public TV networks in 2014 dropped to 84.7 percent from 93.8 percent in 2013, according to a survey of 5,061 Koreans over 19 about Korea’s media consumption in 2014 that was published by the Korea Press Foundation on January 30. The rate [...]

Big Ad Projects Wide Open for Outside Agencies in Korea’s B2B Market

Big Ad Projects Wide Open for Outside Agencies in Korea’s B2B Market

SEOUL, Korea, April 21, 2014 (Korea Bizwire) – Ever since a top conglomerate in Korea decided to let advertising agencies outside their league of affiliates bid for their projects, it has been pitching and tossing in the ad world. The agencies affiliated with the big fishes have submerged while independent ad firms and foreign agencies [...]