SK Group Archives | Page 11 of 12 | Be Korea-savvy
How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

“Social-cause marketing is a way to instill self-confidence in the members of the corporation and ultimately enliven the corporate brand, as well as solving some of the social problems. For Korea’s large companies whose growth is slowing in the world market, cause marketing is an important strategy to consider.” “The most important condition for success [...]

[In-depth] SK Group Announces Blueprint to Transform Daejeon into a Silicon Valley

[In-depth] SK Group Announces Blueprint to Transform Daejeon into a Silicon Valley

SEOUL, Oct. 12 (Korea Bizwire) – SK Group will invest more than 90 billion won (US$83.8 million) in the cities of Daejeon and Sejong to transform the areas into a Silicon Valley-like tech hotbed. The group announced its plan on October 10 in a ceremony to launch the Daejeon Creative Economy Innovation Center in which the President [...]

Samsung Stock Prices’ Downward March Leads to Korea’s Pension Fund Loss

Samsung Stock Prices’ Downward March Leads to Korea’s Pension Fund Loss

SEOUL, Oct. 5 (Korea Bizwire) – South Korea’s National Pension Fund has suffered huge losses, as its significant exposure to the nation’s ‘blue-chip’ stocks — such as Samsung Electronics and Hyundai – under-performed a broader drop in the stock market of late.  This year, the national fund made additional investments in the top 10 public conglomerates, also [...]