SEOUL, May 24 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, is targeting to achieve double-digit growth in exports of Korean distilled rice liquor soju this year on higher brand awareness and customized marketing, a company executive has said. Hitejinro earns 10 percent of its total sales from exports of soju, Korean rice [...]
SEOUL, April 27 (Korea Bizwire) — Hite Jinro Co., South Korea’s leading beverage company, said Wednesday exports of the traditional Korean liquor soju exceeded US$100 million last year despite the COVID-19 pandemic. The country’s soju exports jumped 36 percent to $102 million in 2021 from $748.6 billion a year earlier, the company said in a [...]
SEOUL, April 19 (Korea Bizwire) — Hite Jinro Co., South Korea’s leading beverage company, said Tuesday it will strengthen marketing efforts in Japan to boost sales of the traditional Korean liquor soju. Japan is Hite Jinro’s second-biggest market for soju after the United States. Soju exports rebounded in 2020 and jumped 27 percent in 2021 [...]
SEOUL, March 7 (Korea Bizwire) — Expensive, high-end bottles of soju that cost more than 10,000 won (US$8.15) are gaining popularity at home. An ordinary bottle of Soju, a Korean distilled beverage made from grain, costs about 1,800 won. Won Spirits Co., a soju brewery founded by singer Jay Park in April, announced that all [...]
SEOUL, Nov. 5 (Korea Bizwire) — The government is considering plans to ban liquor manufacturers from using photos of female celebrities to promote their products. The Ministry of Health and Welfare announced on Monday that it will consider amending rules to ban liquor manufacturers from including pictures of female celebrities on liquor bottle labels to [...]
SEOUL, Jul. 4 (Korea Bizwire) — South Korean soju and pork exports to Muslim countries, where alcohol and pork are normally forbidden, are rising. The Korea Agro-Fisheries & Food Trade Corporation (aT) reported on Wednesday that last year’s soju exports to Indonesia reached $1.3 million, a 10.1 percent increase from the previous year. Between January [...]
SEOUL, Jul. 2 (Korea Bizwire) — Hite Jinro Co., a major South Korean liquor producer, said Monday that it had held a series of promotional events in Paris, France, and London, England, to introduce Korean liquor. Hite Jinro opened a pop-up store dubbed “Corea Spirit 2019″ in Paris on May 29, and previously held a [...]
SEOUL, Jan. 21 (Korea Bizwire) — According to a survey conducted by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corp., the average frequency of drinking for mainstream consumers was 8.8 days a month, which was the same as the previous year. The survey was conducted with the [...]
SEOUL, Oct. 20 (Korea Bizwire) — With the weather cooling down as summer transitions to autumn, the number of Koreans coming down with a cold is on the rise. While some claim that the drop in temperatures creates an environment conducive to the spread of colds, allowing for viruses to multiply, scientists say that cooler [...]
SEOUL, Sept. 21 (Korea Bizwire) — With the Chuseok weekend just around the corner, an increasing number of Koreans are expected to consume soju at home during the major holiday weekend. According to HiteJinro Co., the nation’s top distiller, an analysis of the sales figures of soju sold during the Chuseok weekend over the last [...]