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Home Cafes and Non-face-to-face Order Selected as Top Coffee Trends for 2021

Home Cafes and Non-face-to-face Order Selected as Top Coffee Trends for 2021

SEOUL, Feb. 5 (Korea Bizwire) — Starbucks Korea presented ‘HOPE’ as this year’s major coffee trend on the basis of big data it collected from the stores it operates across the country. HOPE refers to four major coffee trends: ‘Home,’ non-face-to-face ‘Order & Pay,’ ‘Personalized’ and ‘Emotional Well-being.’ The local unit of the U.S. coffee [...]

Card Issuers Appeal to Starbucks Fans with Exclusive Benefits

Card Issuers Appeal to Starbucks Fans with Exclusive Benefits

SEOUL, Jan. 25 (Korea Bizwire) — Credit card companies are competing over Starbucks Coffee Korea Co., the local unit of the U.S. coffee giant, releasing new cards with exclusive benefits including free, limited editions of smartphone cases and higher discounts. Hyundai Card Co. recently released its new Starbucks Hyundai Card, which offers Starbucks reward points [...]

Failed Small Business Owners Open Second Chapter in Life as Baristas

Failed Small Business Owners Open Second Chapter in Life as Baristas

SEOUL, Dec. 1 (Korea Bizwire) — Starbucks Korea held a completion ceremony Monday for the 2nd ‘Starbucks Restart Program,’ a training program designed to support the comeback of failed small business owners. For a group of failed small business owners who had no option but to shut down their businesses, Starbucks offered training twice in [...]

Starbucks Korea’s ‘I’ll Be Bag’ Gains Popularity

Starbucks Korea’s ‘I’ll Be Bag’ Gains Popularity

SEOUL, Oct. 29 (Korea Bizwire) — Starbucks Korea’s ‘I’ll Be Bag,’ a cooling bag specially designed by the coffee chain and SSG.COM for early morning deliveries, is becoming the next ‘Summer Ready Bag’ as it continues to gain popularity. SSG.COM, integrated online shopping mall operated by retail giant Shinsegae Group, began giving out cooling bags [...]

Unfazed by Virus Fear, Craze for Starbucks Korea’s Reward Items Appears Unstoppable

Unfazed by Virus Fear, Craze for Starbucks Korea’s Reward Items Appears Unstoppable

SEOUL, July 21 (Korea Bizwire) — Amid the hype for Starbucks Korea’s small suitcases offered under its reward program, customers’ competition to get camping chairs, another promotional item, ran high Tuesday ahead of an end to the seasonal event. On May 21, Starbucks kicked off a summer promotional event that will run until Wednesday to [...]