whiskey Archives | Be Korea-savvy
Whiskey Surpasses Imported Beer in Big-Box Store Sales, Riding High on Customizable Highball Trend

Whiskey Surpasses Imported Beer in Big-Box Store Sales, Riding High on Customizable Highball Trend

SEOUL, Nov. 19 (Korea Bizwire) –Whiskey sales at major retailers have outpaced those of imported beer, largely due to the rising popularity of the customizable highball trend. Conversely, imported beer, once a competitive force against local products, appears to have ceded ground to whiskey, particularly following the ascent of wine. E-mart reported on Sunday that [...]

Generation MZ Drives Shift in Alcohol Consumption Trends

Generation MZ Drives Shift in Alcohol Consumption Trends

SEOUL, April 25 (Korea Bizwire) – In recent years, a new trend has emerged among the younger generation of South Korea: the love for “ajae-sul,” or “old-timer’s favorites,” whiskey. This phenomenon is particularly popular among members of Generation MZ, those born between 1980 and 2000, who have now become the primary consumer segment in the [...]

ANGEL’S ENVY™ Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels Launches in Berlin, Paris and Rome

ANGEL’S ENVY™ Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels Launches in Berlin, Paris and Rome

LOUISVILLE, Ky., June 8 (Korea Bizwire) — ANGEL’S ENVY™ Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels, the super-premium whiskey owned by Bacardi, launched in select bars in Paris, Berlin and Rome on June 3rd. After launching in London in February 2020, the expansion of ANGEL’S ENVY to cities across the region reflects the growing demand [...]

Anti-Graft Law Gives Rise to Home-Drinking Trend

Anti-Graft Law Gives Rise to Home-Drinking Trend

SEOUL, Nov. 7 (Korea Bizwire) – The new anti-graft law has given rise to yet another consumption trend in Korean society, this time with “Yangju” or foreign hard liquor such as whiskey, brandy, or rum. These types of beverages, which in the past would usually have been consumed at entertainment establishments, are now becoming increasingly [...]

Whiskey Companies Break Agreement, Launch Promotions

Whiskey Companies Break Agreement, Launch Promotions

SEOUL, June 23 (Korea Bizwire) – A prolonged economic slump and changes in drinking culture have cornered the whiskey market to the point where the industry has fallen into cutthroat competition, with companies breaking a voluntary agreement signed under the direction of a supervisory agency, the National Tax Service. Diageo Korea and Pernod Ricard Korea, the [...]