SEOUL, Korea, April 9 (Korea Bizwire) – Gallup Korea said on April 8 that the media most trusted by Koreans is TV. Based on a survey conducted for three days between March 31 and April 2 on 872 adult men and women, Gallup Korea found that 41 percent of respondents said they prefer the TV media over any other media outlet. Others said they trusted newspapers (20%), the Internet media (19%), and radio (5%).
To a question “What media should you watch to keep abreast of what’s going on in the world?” 46 percent of respondents said it is TV, while 27 percent, 21 percent, and 3 percent said it is the Internet, newspapers, and radio, respectively.
The older the respondent is, the higher the percentage of selecting TV (70% for those in their 60s as opposed to 34% in their 20s) and the younger the respondent is, the higher the ratio of picking the Internet as their preferred media (42% for those in their 30s as opposed to 4 percent in their 60s). But about 20 percent of all age groups answered newspapers as their preferred media (except those in their 30s only 15% of whom answered so).
To a question how satisfied you are with current newspaper quality, only 1 percent of respondents said “very satisfied” while 42 percent said “satisfied,” 28 percent said “not satisfied,” and 7 percent said “very dissatisfied.” The remaining 22 percent answered “I don’t know.” That means as many as 35 out of 100 people in Korea are not happy with the quality of current newspaper reporting.
To a question in what way you are reading newspapers, 32 percent said they are still reading in the conventional way of subscribing to paper-based newspaper, followed by desktop Internet (29%), smartphone/tablet (28%), and other (2%). Already, 57 percent of Koreans get their morning news from digital devices as opposed to 32 percent of traditionalists who read news in print.
Written by Sean Chung (email@example.com)