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Smartphones Indispensable, but TV Still Popular: Survey

Smartphones Indispensable, but TV Still Popular: Survey

SEOUL, Dec. 22 (Korea Bizwire) – A recent survey by the Korea Communications Commission revealed the growing importance of smartphones, with 55.5 percent of 7,385 respondents (aged 13 and above) considering the device to be an “indispensable medium”, far surpassing those who chose TV (38.6 percent) as their answer.  The gap between the two devices [...]

Government Teams up with Radio Station to Fight Voice Phishing

Government Teams up with Radio Station to Fight Voice Phishing

SEOUL, Oct. 7 (Korea Bizwire) – The Financial Supervisory Service joined forces with YTN FM Radio on Friday in an effort to fight voice phishing crimes, which have grown rampant in Korea over the past decade.  In accordance with the agreement, YTN will air radio campaigns using voices of actual criminals to maximize the FSS’s [...]

Nielsen Catalina Solution Announces First Major Single-Source Measurement Study for Radio Advertising

Nielsen Catalina Solution Announces First Major Single-Source Measurement Study for Radio Advertising

CINCINNATI, Mar 31, 2014 (Korea Bizwire) - Nielsen Catalina Solutions (NCS), the leader in helping consumer  packaged goods (CPG) advertisers improve return on advertising spend by  linking what consumers watch with what they buy, has teamed with Nielsen  Audio to pioneer the first single-source measurement tool built for the  radio industry. Clear Channel Media and [...]