It has turned out a huge success; Mashable praised the collaboration between Usher and Samsung as a “A Blueprint for Viral Success.”
In fact, the average Samsung TV video ad receives about 2 million views, making this one by the far the biggest to date, according to Samsung.
And Adage reported that “Samsung’s Jay-Z promotion may be getting more press, but the company’s recent video collaboration with Grammy-winning R&B singer Usher has generated almost three times more online video views, earning it the top spot on this week’s Viral Video Chart.”
