Yes24 Sets Up E-book Pop-up Store in Gangnam Streets | Be Korea-savvy

Yes24 Sets Up E-book Pop-up Store in Gangnam Streets


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SEOUL, Oct. 30 (Korea Bizwire)Yes24, Korea’s leading online bookstore operator, opened a pop-up store in Sin-nonhyeon Station in Seoul’s bustling Gangnam district to present passers-by the hands-on experience of its flagship e-book reader “Crema” series. The makeshift “Crema Lounge” will be run serving as a resting place where they can stay and read e-books freely.

In the “off-line” pop-up store in the street, spectators can experience various contents available on Yes24’s Crema e-book readers. Especially, Yes24 will introduce a paperback book on a weekly basis and sell it at specially discounted prices. Consumers can pick up the book which they already bought online at the lounge. The lounge is open 11am to 9pm.

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Image Credit: Yes24 / photonews@koreabizwire.com

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