A Joy Gryson store at Shinsegae Department Store’s Gangnam branch is seen in this photo provided by the designer brand.
SEOUL, June 30 (Korea Bizwire) — Young Koreans in the “Generation MZ,” a term used in Korea to encompass millennials and Generation Z, are displaying a keen interest in designer brand bags, which have gone viral on social media platforms.
According to an analysis of handbag category sales from January to May of this year conducted by Lotte Department Store, sales of designer brands have experienced a robust growth ranging from 20 to 40 percent year on year.
These brands are not expensive luxury brands, but rather offer a diverse range of designs, higher quality, and relatively affordable prices, resulting in an increased demand.
The U.S. designer handbag brand Joy Gryson gained recognition through its appearance in popular TV dramas such as “The World of the Married” and “Our Beloved Summer.”
Vunque, a brand launched by designer Seok Jeong-hye, is renowned for its signature decoration that symbolizes a razor.
Lotte Department Store pointed out that other designer brands like Samo Ondoh, which features vibrant colors, and Demaker, created by Lee Kyung-ran, the designer of the apparel brand Objet, are also enjoying popularity among young people.
Ashley Song (ashley@koreabizwire.com)
